Tuesday, December 16, 2008

Apple announces final Mac World in January, Steve Jobs will not deliver keynote

This will shock a lot of people but a press release from Apple just released this afternoon stating that this coming MacWorld in January will be the last, and Steve Jobs won't be on hand to say goodbye. MacWorld has been a launching point for some of Apple's most important consumer products to date. In the press release Apple states the following for the shift from MacWorld:

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple's Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Some of this is true but I find it very hard to believe that such a high profile event would be canceled after January. Will this be the return of Apple to CES as they enter the consumer's homes?

Read the entire press release here.


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I still think that trade shows are a huge part of how to reach customers. The hardcore technology buzzed customers will come visit trade shows to look around at products.

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